Copywriting
Copywriting is essential to most businesses and encompasses a wide range of different writing tasks, from drafting polished and professional marketing emails to blog posts that boost engagement and landing pages optimised for search-engine algorithms. Here at COMUNICA, we offer a wide range of professional copywriting services carried out by native copywriters with a proven track record. Read on below to learn more about copywriting and the services we offer.
What is copywriting?
Copywriting is the art of crafting words that don’t just convey a message but spark a connection. In essence, copywriting is about using the power of language to turn mundane ideas into compelling stories, and casual readers into enthusiastic customers. A skilled copywriter wields words like a painter wields a brush, blending creativity and strategy to create persuasive content that drives action.
This means that copywriters not only need to have a way with words and a flair for language, but an understanding of the mechanics behind a text and the art of engaging a reader. Not to mention an understanding of the purpose a text serves – who is it trying to persuade, and what does it want them to do? – and its context on the internet. How can we make sure it finds its ways to the right readers and escape the terrible fate of being banished to page 100 of the search results?
Our copywriting definition thus extends beyond simply weaving words like a pro to also encompass structure, strategy and foresight to produce everything from websites and blogs to newsletters, social media posts and more.
Types of copywriting
There are many different types of copywriting.
Some of the most common include:
- SEO copywriting
- Website copywriting
- Email copywriting
- Marketing copywriting
- Blog copywriting
Copywriters can also be hired for recurring jobs or on a one-off basis. Read on to learn more about the different types of copywriting.
SEO copywriting
SEO copywriting is a popular form of copywriting that aims to help a website climb the ranks of the search results and appear ahead of the competition when potential customers go hunting for intel on their search engine of choice.
SEO stands for search-engine optimisation. In short, it is the art of creating or adapting a text so that it contains the right search keywords, terms and related phrases in the right places. The aim is to enhance the visibility of the website by encouraging search engines to rank the page more highly in their results pages, so that it becomes one of the first – if not the very first – page that a potential customer sees when searching for related terms.
SEO copywriting can be tricky because it often requires the copywriter to incorporate very specific phrases into a text while also making sure they read naturally and do not interfere with the readability of the text. The fact that people do not always search as they talk can compound this problem, but a skilled copywriter will deploy all the tricks of the trade to get around the issue and deliver copy that ticks all the boxes.
In addition to monolingual copywriting, we also offer multilingual SEO services here at COMUNICA.
Website copywriting
Website copywriting is a specialised branch of copywriting that is focused on creating content for websites. Unlike general copywriting, website copywriting considers factors like user experience, readability and scanability, as online readers tend to skim content. It’s not just about catchy phrases – it’s about strategically organising information, utilising headings, bullet points, and concise yet impactful sentences.
When copywriting for the web, copywriters need to be mindful of the rapid pace at which online audiences consume content. Attention spans are shorter, and distractions are abundant, making it crucial to capture a reader’s interest within seconds. Crafting clear and concise headlines becomes paramount, as they serve as the initial hook that draws readers in. SEO is often also a consideration within this branch of copywriting.
Many of the skills required when copywriting for websites are the same as those involved in website translation, which is another service our professional linguists offer here at COMUNICA.
Email copywriting
Email copywriting involves crafting compelling and engaging messages tailored for email marketing campaigns. In the realm of digital communication, where inboxes are inundated with messages, email copywriting requires meticulous attention to detail and a profound understanding of audience segmentation. Walking the tightrope between being informative and being pushy or overbearing is key.
Constructing subject lines that arouse curiosity and entice users to open emails is just the beginning. The body of the email demands taut yet impactful content that delivers value to the recipient—whether it’s offering exclusive insights, special deals or captivating narratives. Proficient email copywriters carefully navigate the territory of personalisation, ensuring recipients feel valued as individuals rather than faceless targets.
Marketing copywriting
Marketing copywriting puts sales front and centre. While similar to many of the other kinds of copywriting covered above, this particular flavour of copywriting is focused on convincing readers of the value or merit of a product or service. The ultimate aim is to persuade the reader to take the next step in their customer journey, whether that be adding a product to their cart, signing up for a newsletter or picking up the phone and speaking to a sales representative.
The CTA, or Call-To Action, is therefore a crucial component of sales copywriting. A CTA is a concise and direct statement that urges the reader or viewer to take a specific action, transforming passive interest into active engagement. Effective CTAs prompt a sense of urgency or appeal to the reader’s emotions without veering into the territory of manipulation or pressure.
Creative copywriting
Creative copywriting is similar to marketing copywriting but involves a bit more creative licence in order to really take the reader on a journey. While other forms of copywriting may put the focus more on CTAs or content that is designed to be skimmed, a creative copywriting service aims to craft something that will really captivate the reader and spark their imagination.
Using a blend of storytelling and classic rhetorical devices, creative copywriters produce content that is surprising, intriguing and able to cut through all the digital noise we are exposed to continuously through our smart phones and other devices. It is well suited to products or services that cannot easily be boiled down into just a few suave soundbites or brands that aim to forge an emotional bond with their potential customers.
Blog copywriting
Blog copywriting is the production of fresh blog posts and articles for website blogs. There are many great reasons to run a blog. For one thing, blogs give brands and companies a voice which they can use to comment on current affairs and to communicate their values and priorities to convinced customers and potential converts. They also allow companies to show they are relevant by commenting on on-going discourses and the latest hot-button issues online.
Blog posts also function as yet another bridge between internet users and the company’s website. Customers may find your blog post on social media and click into it because they are interested in the topic, or it might catch their eye when scrolling through search results. In this way, blog posts allow you to leverage the news flood to engage with users on relevant topics and hopefully convert them into future customers or service users.
Copywriting for social media
Copywriting for social media is a delicate dance of weaving relatable narratives, leveraging trending hashtags, and incorporating relevant keywords for optimal discoverability. Social media copywriters need to be adept at crafting snappy and unique messages that will stand out from the crowd and often they may have to take character restrictions into consideration, adding an extra layer of challenge to the task.
The ultimate goal is to spark conversations, encourage shares and prompt meaningful interactions that can extend a brand’s reach in the digital realm. In a world where feeds are ever-scrolling, copywriting for social media seizes the opportunity to make an impact in the blink of an eye.
AI copywriting
AI copywriting is an emerging discipline that uses AI language generation tools such as ChatGPT and similar technologies to assist in the copywriting process. AI is used to assist in the copywriting process, meaning the copywriter will use a serious of different prompts to generate content which they will then edit, polish and imbue with a bit of human spirit. This can be a more efficient and cheaper way of producing large volumes of copy and may be suitable for sustaining prolific blogs or producing tailored newsletter content.
Our copywriting services
Here at COMUNICA, we currently offer all of the copywriting services listed on this page with the exception of AI copywriting for the time being. If you are unsure exactly which service is right for you, we will be more than happy to chat with you about your product. We can also provide advice on factors such as length, content and structure, as well as CTAs and SEO.
The exact cost of our copywriting services varies depending on factors such as language and complexity. We offer copywriting services in multiple languages including English, Danish, Swedish, Norwegian, German, Finnish and more.
Please get in touch to see if we can provide copywriting in the precise languages you require. You can contact us here or fill out our form and we’ll get back to you with a quote.
