Let us help you optimise your website texts so search engines will love them

Every website needs a little bit of TLC when it comes to SEO so as to make sure it can secure favourable positions on the results pages of search engines like Google or Bing. Optimising your website texts for SEO makes it possible to drive more online traffic to your website, which ultimately can lead to increased sales of your product and/or service.

Here at COMUNICA, we work with multilingual SEO across several different languages and content types so as to make sure that your website is not only translated, but made more visible to the wider world through search engine results.

Find more information about how COMUNICA can help you optimise your website for SEO below on this page.


What Exactly Is SEO?

SEO stands for Search Engine Optimisation and in its most basic sense, it entails optimising your website so that search machines like Google will find it and want to rank it highly in its results.

But you might be wondering just what it is exactly that makes Google want to rank your website above others that deal with the same topic or product – and that’s a fantastic question, too!

At the end of the day, Google is a company, and just like most other companies, Google strives to keep its customers satisfied so that they will want to keep coming back to use its service time and time again.

To do this, Google tries to provide its users with highly relevant search results, which match their original search criteria to the greatest possible extent. After all, if people don’t find what they’re looking for when they use Google, then maybe next time they’ll opt for a different search engine such as Yahoo or Bing.

So what this all means is that your website needs to be optimised in line with real searches that are relevant to the product or service you offer, so that in the eyes of Google (or other search machines), your website appears relevant and worthy of ranking.

The Importance of Page #1

Say you own a running shop, which sells different types of gear for runners, such as running shoes.

When somebody makes a search for ‘running shoes women’, naturally it would be great if your business appeared on the first page of the search results and preferably within the first five hits as that would mean you’d have a better chance of drawing in potential customers before they check out your competitors.

If your website fails to rank on page one then you can forget about getting much traffic at all as only around five percent of searchers click onto the second page and only a tiny fraction of those users bother progressing to page three, if any at all.

The idea is therefore to ensure that your website is 100% optimised in line with the right search terms (called ‘keywords’) so that you won’t miss out on new customers and the opportunity to boost your sales.

Benefits of optimising your website for SEO

It may seem like an intricate undertaking to optimise your entire website with a focus on SEO, but there are some clear benefits to be reaped from doing just that.

Some benefits of optimising your website content for SEO:

  • You will get a more relevant website with a higher conversion rate
  • You can establish a direct route between you and your customers
  • You can grab your customer’s attention at a point when they are most prepared to make a purchase, namely when searching for the products and services you offer

As you might expect, it takes a great deal of SEO knowledge and expertise to make sure that all website texts are optimised correctly and not all companies have a whole team dedicated just to SEO, never mind across several different languages!

COMUNICA can help you no matter what country or region you want to reach. Among other things, we can:

  • Help optimise your current website for SEO
  • Translate new texts for your multilingual website with a special focus on multilingual SEO
  • Implement the correct keywords into your website texts in a smart and strategic manner
  • Get you off to a firm and solid start in your work with SEO

Scroll further down to read more about the specific multilingual SEO services that we offer here at COMUNICA. And of course, if you already know what you need, you are more than welcome to get in touch and we will be happy to offer our expert guidance all throughout the process.

How do SEO and keywords work in Multiple languages?

No matter which language you are interested in, the first step is always to identify the correct keywords.

If you have a multilingual website then you need to be aware that it is normally not recommended that you simply translate keywords across all languages.

Search habits vary and are often highly dependent on cultural background and the local market more generally. 

Most words have numerous synonyms and the exact choice of term in translation is not always inconsequential when you approach things from the perspective of SEO.

Take the running shoes example, for instance.

If we translate this from another language, we might well end up with the term ‘running shoes’ in English, or we might opt with ‘running trainers’ instead.

These are both correct translations for the original term, but our choice of word is by no means insignificant when it comes to which one we should use on a website that sells this product – at least not if you want to count on a decent ranking from Google!

How to detect the correct keywords

If you perform a keyword analysis, you will discover that many more people search for ‘running shoes’ compared to the synonym ‘running trainers’. There is thus a great deal of potential in optimising your site for the former term as this is the phrasing that most people search for and thus the most relevant term in the eyes of Google.

The conclusion is therefore that it’s not enough to simply translate keywords directly, but rather that it’s also necessary to adapt the words you use to the actual words people use when searching in the local market and language.

Take a look at the ‘Keyword analysis’ section further down the page to learn more about how we can help you to either identify or adapt your keywords.

COMUNICA’s multilingual SEO services 

After reading the above section, you may feel that search engine optimisation across several languages seems like somewhat daunting a task. In fact, you may even feel that search engine optimisation in just one language is perhaps something of a hurdle. 

Luckily, COMUNICA can help make the whole process more manageable and easier to overcome thanks to our flexible and comprehensive range of SEO services.

Here is a list of just some of the services we are able to offer you here at COMUNICA:

  • Keyword analysis
  • Localisation of keywords
  • SEO translation
  • SEO copywriting
  • Title tags and meta descriptions

Below we will take a more detailed look at the various different services to give you a better idea as to how exactly COMUNICA can assist when it comes to the optimisation of existing or future texts for your website.

Keyword Analysis

We have already established that it’s important to optimise your website in accordance with the right keywords if you want to stand a chance of securing a decent placement in Google’s rankings (and by decent we mean page one, of course!). 

If you don’t already have a list of keywords in the language you want to translate into, we can help you by identifying the most relevant keywords for your website.

We will take a closer look at your website, perform a keyword analysis for each URL and select the best keywords with respect to:

  • Search volume
  • Relevance
  • Competition

Once you have approved the keywords we have identified for you, COMUNICA’s experienced linguists will get to work weaving them into your text in a creative and natural way.

One thing to keep in mind here is that it’s unfortunately not as simple as just scattering the words wherever you like. There is a wide range of best practices for the implementation of keywords – but luckily we’re fully up-to-date here at COMUNICA and more than happy to lend a hand.

Localisation of Keywords

Perhaps you have already performed a keyword analysis and identified all of the words you want to use in your original language.

That’s a great start! 

But if your website is multilingual, then you’ll need to draw up corresponding lists of keywords for all the other languages that you use on your website as well. As previously mentioned, it’s not enough to simply translate these keywords directly – we need to identify the most suitable equivalents in the target language. 

In other words:

We need to perform a new keyword analysis in order to identify equivalent words used in a sufficient number of searches instead of simply translating your keywords directly into the target language.

If you already have a list of keywords in the original language, then simply send them through to us. We’ll work our magic and render them into the best possible equivalents in the target language.

Alternatively, if you haven’t quite identified your keywords yet, then we can help you with that stage as well. You can read all about that in the ‘Keyword Analysis’ section above. 

SEO Translation

If you have website texts that you need translating it can be a huge plus to have them translated with consideration to SEO. That way you can give yourself a real opportunity to boost your visibility on Google and thus attract even more visitors.

After all, what’s the point in having your website translated if nobody will be able to find it anyway?

An SEO translation will increase the likelihood that potential customers will be able to find your website when searching for products on various different search engines (depending on market and language this will normally be Google). 

Our expert translators will thus implement the correct keywords into the final translation in a flowing and natural way, so that you end up with a well-written and natural-sounding text that Google won’t be able to help but fall in love with. 

SEO Copywriting

If you’re in need of SEO-friendly texts for your website that aren’t necessarily based around an original source text and thus cannot be categorised as a translation, then look no further than us because we can help with that too!

SEO copywriting is text creation with a special focus on the strategic implementation of keywords.

Our expert team will craft texts for your website that not only aim to sell your product or service, but which also take account of the various different ranking criteria used by Google.

Title Tags and Meta Descriptions

Title tags and meta descriptions are what you see on the search engine results page and which entice you to click on a certain page over another, usually because the text promises content that is relevant to your particular search.

Title tags

Let’s look at an example:

If you search for ‘yoga London’ then you will be highly unlikely to click on a title tag advertising yoga classes in Glasgow or any other city for that matter.

So we therefore can’t emphasise enough just how important it is to make sure your title tag is optimised in line with the primary keywords that apply to a given site.

By optimising the text in your title tag in line with these primary keywords, you can boost the likelihood that potential customers will click on your search results for the simple reason that they appear more relevant than the others. 

Meta descriptions

The point of the meta description is to act as a teaser which reinforces the message in your title tag and encourages users to click on the link, normally by implementing so-called call-to-action sentences (CTAs). These include simple phrases like ‘read more,’ ‘watch the video,’ ‘order today’ and so on. 

The more users that click on your search result, the more value Google will assign to your site.

Multiple clicks tell Google that your website is more relevant than the other websites that also appear in a given search, such as ‘yoga London,’ for example. This provides an incentive to push your website even higher up the search results. And the higher up the search results your page goes, the more visitors your website will receive and thus the more sales you will be likely to make.

COMUNICA’s linguists know language like the back of their hand and can either translate title tags and meta descriptions from your original language into the target language or they can formulate brand new and enticing titles and descriptions that will send floods of traffic streaming straight to your website. 

Get in touch today and learn more about how we can assist you so that together we can create a strong SEO position for your company and brand.